![]() You can think of this tab as a general performance summary. Here’s what we’re going to cover:įirst up, IG Insights Overview. Now that you know where Instagram Insights are, it’s time to analyze the heck out of them. For information on how to switch to a business account, check out Facebook’s step-by-step. If you can’t find Insights, it’s because you have a personal IG account - not a business one. Step 4: Switch between the Activity, Content, and Audience tabs to review your IG stats. It’ll be near your bio or in the top-right menu. Step 2: Visit your profile from the homepage. Step 1: Open the Instagram app and log in. If you have a pro account set up, here’s how to find those oh-so-valuable analytics: Some accounts with tons of activity and engagement can also access this data. Right now, only business accounts can access Instagram Insights. The best time to post different types of IG content.How many follows and unfollows you generated during a window of time.Track limited-run campaign or general social media performance.Which types of content perform the best.Here’s what you can learn about your brand’s account with Insights: Plus, it’ll give you valuable info about your followers, too. This is why Instagram lets you see data about your account and the content you post on it. Granular data about your social media presence or marketing campaigns is critical. Why brands should pay attention to Instagram Insightsīrands should care about IG Insights because it all comes down to performance. Other helpful Instagram analytics tools.Why IG Insights are important for brands.Here’s what you’ll learn about IG Insights in this guide: If you’ve got a business account and a craving to learn how to use Insights to your advantage, get ready to dive in. But the catch is that it’s only available to business profiles. It tracks important metrics like engagement, impressions, profile visits, and more. ![]() Instagram Insights is a free analytics tool built right into the social media app. And Instagram is rich with details and data - you just gotta know where to find it. Plus, getting ultra-granular data lets you figure out your return on investment. Especially if things aren’t working out as planned. Stats help brands keep track of campaign health, monitor their business profile, and make adjustments on the fly. And if you can get that data on demand, even better. Accurate data is the ultimate way to slam dunk Instagram marketing.
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